dbt alternative: When you need one, and when you don't
dbt is a great tool for data teams. But it's one piece of a bigger stack. Here's what dbt does, why teams look for a dbt alternative, and what the options are.
Datachef Blog
All about automated data operations, GTM analytics, and driving revenue.
Data warehouse as a service: What it solves, and what it doesn't
A data warehouse as a service gives you a place to store and query data. It doesn't give you answers. Here's what else you need, and who it's a good fit for.
Aligning Sales and Marketing Through a Shared System of Measurement
For B2B sales and marketing groups, there is no better way to improve lead quality/conversion than aligning on measurement.
Which GTM Analytics Stack Is Right for Your Team in 2026?
If you are evaluating your GTM analytics options, this comparison is for you.
How to Create a Multi-Touch Attribution Model
Create an explainable, defensible multi-touch marketing attribution model that intelligently distributes credit among sales and marketing tactics
Marketing Analytics Has a Reputation Problem
Guiding principles to ensure marketing analytics has credibility within your organization.
Overcoming the limits of SOQL
Salesforce Object Query Language (SOQL) has its limits. Here are a few examples where you can use SQL to overcome those limits.
RACI for Salesforce Data Governance
Unclear ownership is why Salesforce data quality problems never get resolved. Use the RACI framework to remove ambiguity around ownership.
Intro to Datachef
Meet Datachef, the full-stack data platform.