[{"data":1,"prerenderedAt":349},["ShallowReactive",2],{"blog-data-warehouse-as-a-service":3},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"date":10,"author":11,"tags":14,"image":18,"body":19,"_type":343,"_id":344,"_source":345,"_file":346,"_stem":347,"_extension":348},"\u002Fblog\u002Fdata-warehouse-as-a-service","blog",false,"","Data warehouse as a service: What it solves, and what it doesn't","A data warehouse as a service gives you a place to store and query data. It doesn't give you answers. 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Snowflake, BigQuery and Redshift are the usual examples.",{"type":23,"tag":83,"props":96,"children":97},{},[98,100,106,108,113],{"type":29,"value":99},"But are you looking for a data ",{"type":23,"tag":101,"props":102,"children":103},"em",{},[104],{"type":29,"value":105},"warehouse",{"type":29,"value":107},", or a ",{"type":23,"tag":101,"props":109,"children":110},{},[111],{"type":29,"value":112},"full-stack data platform",{"type":29,"value":114},"?",{"type":23,"tag":24,"props":116,"children":118},{"id":117},"what-do-you-get-with-a-data-warehouse-as-a-service",[119],{"type":29,"value":54},{"type":23,"tag":83,"props":121,"children":122},{},[123],{"type":29,"value":124},"The data warehouse gives you:",{"type":23,"tag":126,"props":127,"children":128},"ol",{},[129,139,149,159],{"type":23,"tag":36,"props":130,"children":131},{},[132,137],{"type":23,"tag":89,"props":133,"children":134},{},[135],{"type":29,"value":136},"Centralized storage",{"type":29,"value":138}," - one place to put data from all of your systems",{"type":23,"tag":36,"props":140,"children":141},{},[142,147],{"type":23,"tag":89,"props":143,"children":144},{},[145],{"type":29,"value":146},"Access & permissions",{"type":29,"value":148}," - a way to provision access, apply permissions (who can access what) and query it quickly",{"type":23,"tag":36,"props":150,"children":151},{},[152,157],{"type":23,"tag":89,"props":153,"children":154},{},[155],{"type":29,"value":156},"Ability to overcome standard reporting",{"type":29,"value":158}," - As a company expands, it inevitably encounters the limits of standard reporting functionality (often referred to as \"native reporting\") of business apps e.g. Salesforce, NetSuite, HubSpot, Marketo, etc. Having your data in a warehouse gives you the flexibility to combine, pivot, filter and otherwise manipulate the data to suit your analytical and operational data needs.",{"type":23,"tag":36,"props":160,"children":161},{},[162,167],{"type":23,"tag":89,"props":163,"children":164},{},[165],{"type":29,"value":166},"Ability to analyze data without ramifications",{"type":29,"value":168}," - production databases like MySQL and Postgres should not be queried directly as this could impact the performance of the applications that are reliant on them. For example, if you run a complex query against the Postgres database that powers your company's software, that could impact the end user experience!",{"type":23,"tag":83,"props":170,"children":171},{},[172,174,179],{"type":29,"value":173},"So for all the reasons stated above, pulling the data ",{"type":23,"tag":101,"props":175,"children":176},{},[177],{"type":29,"value":178},"out",{"type":29,"value":180}," of your systems\u002Fdatabases and into a purpose-built environment for running analysis and building your data models is the sensible thing to do.",{"type":23,"tag":83,"props":182,"children":183},{},[184,186,190,192,197],{"type":29,"value":185},"But there's a catch: you still need to get the data ",{"type":23,"tag":101,"props":187,"children":188},{},[189],{"type":29,"value":178},{"type":29,"value":191}," of your sources and ",{"type":23,"tag":101,"props":193,"children":194},{},[195],{"type":29,"value":196},"into",{"type":29,"value":198}," the warehouse.",{"type":23,"tag":24,"props":200,"children":202},{"id":201},"what-else-do-you-need",[203],{"type":29,"value":63},{"type":23,"tag":83,"props":205,"children":206},{},[207],{"type":29,"value":208},"Quite a bit, actually.",{"type":23,"tag":83,"props":210,"children":211},{},[212],{"type":29,"value":213},"The data warehouse is empty and basically useless until you build out the supporting infrastructure.",{"type":23,"tag":126,"props":215,"children":216},{},[217,222,233,238,243],{"type":23,"tag":36,"props":218,"children":219},{},[220],{"type":29,"value":221},"An ETL tool to sync data from your CRM, marketing automation, ad platforms, finance system, product database, etc.",{"type":23,"tag":36,"props":223,"children":224},{},[225,227],{"type":29,"value":226},"Data models (i.e. SQL) that join those sources into things like pipeline by campaign, cost per opportunity or ",{"type":23,"tag":40,"props":228,"children":230},{"href":229},"\u002Fblog\u002Fcreate-multi-touch-attribution-model-from-one-prompt",[231],{"type":29,"value":232},"multi-touch attribution",{"type":23,"tag":36,"props":234,"children":235},{},[236],{"type":29,"value":237},"A business intelligence or visualization tool",{"type":23,"tag":36,"props":239,"children":240},{},[241],{"type":29,"value":242},"A reverse ETL tool, if you want a score or segment to land back in your CRM or marketing automation platform",{"type":23,"tag":36,"props":244,"children":245},{},[246],{"type":29,"value":247},"One or more data engineers to set up and maintain all of the above",{"type":23,"tag":83,"props":249,"children":250},{},[251],{"type":29,"value":252},"That last one is the big one. It's the reason having a data warehouse doesn't always mean that data is accessible.",{"type":23,"tag":83,"props":254,"children":255},{},[256],{"type":29,"value":257},"A data warehouse is a good option if:",{"type":23,"tag":32,"props":259,"children":260},{},[261,266],{"type":23,"tag":36,"props":262,"children":263},{},[264],{"type":29,"value":265},"you have massive data sets - billions or trillions of rows - which should be compressed, aggregated and analyzed",{"type":23,"tag":36,"props":267,"children":268},{},[269],{"type":29,"value":270},"you have the budget and the personnel (i.e. a team of data engineers) to build and maintain this infrastructure",{"type":23,"tag":83,"props":272,"children":273},{},[274],{"type":29,"value":275},"But this is not the reality for most companies. So, what about a full-stack data platform?",{"type":23,"tag":24,"props":277,"children":279},{"id":278},"what-is-a-full-stack-data-platform-and-how-is-it-different",[280],{"type":29,"value":72},{"type":23,"tag":83,"props":282,"children":283},{},[284,286],{"type":29,"value":285},"A full-stack data platform gives you ",{"type":23,"tag":89,"props":287,"children":288},{},[289],{"type":29,"value":290},"everything you get in a data warehouse + a lot more.",{"type":23,"tag":83,"props":292,"children":293},{},[294],{"type":29,"value":295},"You get centralized storage, access & permissions, complete flexibility to overcome standard reporting, and the ability to analyze data without ramifications.",{"type":23,"tag":83,"props":297,"children":298},{},[299,301,306,308,313,315,320],{"type":29,"value":300},"But it also gives you ",{"type":23,"tag":89,"props":302,"children":303},{},[304],{"type":29,"value":305},"automated, scheduled extraction",{"type":29,"value":307}," to keep your data fresh and up-to-date, ",{"type":23,"tag":89,"props":309,"children":310},{},[311],{"type":29,"value":312},"data modeling",{"type":29,"value":314}," to store versioned queries, so everyone shares the same system of intelligence, the ability to ",{"type":23,"tag":89,"props":316,"children":317},{},[318],{"type":29,"value":319},"create visualizations",{"type":29,"value":321}," from your data to help get your point across to business stakeholders, and much more.",{"type":23,"tag":83,"props":323,"children":324},{},[325,327,333],{"type":29,"value":326},"If you want the whole thing, not just the warehouse, you want a full-stack data platform. And the good news is that you can ",{"type":23,"tag":40,"props":328,"children":330},{"href":329},"https:\u002F\u002Fapp.datachef.com\u002Flogin?utm_source=blog&utm_content=data-warehouse-as-a-service",[331],{"type":29,"value":332},"try Datachef for free for 30 days",{"type":29,"value":334}," to see if it's right for you. Connect your data (sandbox is fine) and get a feel for how Datachef can help you make better decisions, faster, without having to build and deploy 6 or more different data tools.",{"title":7,"searchDepth":336,"depth":336,"links":337},2,[338,339,340,341,342],{"id":26,"depth":336,"text":30},{"id":79,"depth":336,"text":45},{"id":117,"depth":336,"text":54},{"id":201,"depth":336,"text":63},{"id":278,"depth":336,"text":72},"markdown","content:blog:data-warehouse-as-a-service.md","content","blog\u002Fdata-warehouse-as-a-service.md","blog\u002Fdata-warehouse-as-a-service","md",1792179155266]